How it works › Protecting Copyright

Transparency without nuance is a threat to your copyright

Courts only recognise human authors. And right now, AI tools and platforms are auto-labelling your AI-assisted work as AI Generated - without asking you. Unless you mark your own work first, you are signing your copyright away.

your sunrise photo — one stranger erased
AI Generated Content

Applied automatically. No consent requested. No nuance recorded.

It Is Already Happening

One small edit, and your work is "AI Generated"

In response to transparency legislation like the EU AI Act, technology giants are complying with blanket labels that make no distinction between AI-assisted and AI-generated:

  • Phone photo editors watermark lightly edited photos "AI Generated Content"
  • Facebook adds "AI info" tags; LinkedIn auto-applies Content Credentials
  • Google embeds SynthID watermarks in AI-generated images, audio, text and video
  • AI assistants such as Claude mark the content they help produce as AI - even when the thinking, research and judgement were yours
What The Courts Say
“Copyright requires work to be authored in the first instance by a human being to be eligible for copyright registration.”

Thaler v. Perlmutter - United States Court of Appeals, 2025

Australia: the Copyright Act 1968 deems the owner of copyright to be "the author was a qualified person at the time when the work was made" (Copyright Act 1968).

United Kingdom: according to the CDPA, the requirement for originality and the term of protection are both predicated on the author being a natural person (ICLG).

The label does not just misrepresent your process. It strips your ownership.

Once your work is labelled "AI Generated", the law no longer sees a human author. You cannot claim ownership of it, and you have no recourse to prevent it being reused, because the copyright protections that would normally apply do not attach.

The only defence is to get there first: declare your own contribution, on your own work, before an automatic label declares it for you.
The Difference Nuance Makes

Mark your own work - or their mark decides

Applying a nuanced classification over the top of your work records, before you publish it, clarifies your involvement and overrides the blanket label's story.

THEIR LABEL

"AI Generated Content"

  • ×Your effort invisible
  • ×No recognised author, no copyright
  • ×No royalties, licensing or recourse
  • ×Anyone can reuse the work - it is no longer yours
YOUR CLASSIFICATION
Human-Led

Human-Led™

Co-Created

Co-Created™

  • Creative effort recognised
  • Human authorship declared and preserved
  • Credit and control retained
  • Your copyright claim stands

Mark it as yours before they mark it theirs

Classify your work with the AIUC Navigator and publish with your recognition - and your rights - intact.